If you have a small business, or a service to provide or work as a freelancer what is the first and the best thing you should do? Start a website. It is imperative to have an online presence even if you have a successful enterprise to run. Websites offer a whole lot of benefits and it will only increase over the years. -You can display your whole array of services -You can convince your buyers and customers your authenticity and uniqueness -Testimonials, feedback and experiences can be effectively recorded. -Website offers a long term success strategy plan -It establishes your place and position The most attractive fact is that today it does not require any special technical assistance to start a website. Anyone can easily do this with the help of the right tools. Let us look into the major steps involved in starting a website.
We can analyze each:
Find a hosting plan – When we are creating a website, the texts, images and data we publish are stored in a server. We select this server as part of the hosting plan. It is important to select a good hosting platform to carry a website.
Choose a domain name- A name which is catchy and relatable to the aim of the website is also important. There are tools which help you generate your domain name when you add your preferable combination of words. ● An official email for your business can be made and added. ● An official logo is significant too. ● The domain name and business name are different and care should be taken to make the best of each. ● A content management system (CMS) should be added (e.g. Word press). Some websites offer an in-built system to do the same.
Select the needed template from website maker- Herein starts the website building part. There are multiple apps and tools available to make this part easier. Wix is a platform, where you can make the interface of your choice. ● There are several templates created by professional designers in Wix. One can select the web design he prefers. ● Whether it is a personal website or an online store or service provider stream, Wix has the set of personalized templates and tools we can work around.
Customize to the need- ● We can customize the site by videos and images of our choice. ● It is important to make our website design mobile-friendly as more people are likely to visit the site through the mobile.
Add content and personalize ● Content is the star. It is what makes your website stand out. ● About pages, testimonials, blog pages etc. provide you a great chance to showcase your service/business. ● Aesthetical and useful content is the way.
Publish and go live
After all the customization and add on we can publish the website.
Certain things we need to take care of are: ⮚ Optimizing content for mobile ⮚ Easy navigation set up on the website ⮚ Adding Google Analytics to know the performance. ⮚ Have a plan for Search Engine Optimization ⮚ Share the website through social media handles to reach the maximum audience.
There are lots of ways to professionalize a website, like link building, adding meta texts, indexing the site, analyzing keywords and many more. It is pertinent to keep the visitors engaged by blogs, newsletters or articles.
Keeping an eye on the analytics and running part, the creation of a website has become much easier nowadays.