Imagine someone to take a message from the regional office in Chandigarh to headquarter in Mumbai or someone rushing from the ground floor to probably the 11th floor to get approval! Our lives would catch up the speed slower than a sloth ‘slow and not so steady’. With the top speed rush in the 21st century, it is merely impossible to imagine our lives doing that. Hence,** ‘computers.’ **With digital transformation becoming an important part of success for organizations looking up to compete in the global marketplace, staying away from this genius machine is no longer an option. Computers are no more a luxury but have become a necessity saving us from all the manual hustles. The applications of computers are seen in every professional arena from the educational or communication sector, health, transportation. Thus, it is difficult to survive any work these days without adopting computer usage.
The computer has transformed the businesses from the age of manual writing and record-keeping in dusty storage compartments to pen drives and computer folders. It has become an integral part of every office and finds its applications in every nook and cranny. With the use of computers, we experience ease in business operations. From easing online banking, storing enormous data to doing your balance sheet calculations, the computer does it all. In this blog, we are highlighting few important reasons for you to be computer literate if you want to learn the ropes of the business.
Computer aids new-age communication.
Computers are critical for communication nowadays in every profession. The advent of computers in the 1990s saw the emergence of household internet, which eventually spurred the common use of email, video chat, websites, social networking as ways of communication. Cortana or Siri have become the new age assistants which have not only ease communication but also save time. In today’s competitive business environment, employees at all levels are expected to handle more tasks, meet more deadlines, take on more responsibility, and adapt to change which is not possible by adopting manual means of communication. Thus, the computer makes an inevitable source of communication in current times.
Remember the days when you had to walk your feet off for surveys and research? Research is the basic requirement of any business to know the industry trends, patents, trademarks, prospects, and competitors. Hence, computer literacy makes the first basic requirement for any organization while hiring employees. It saves us from the hustle of offline surveys and one can sit in the comfort of home to know it all with just a click.
Marketing and Advertising
Marketing and advertising are the two pillars of any business. Online marketing is the fastest way that is utilized ever to advertise and market products and services around the world Marketing professionals use computer technology to plan, execute and monitor campaigns. Creating media such as graphics, video, and audio productions has become a child’s play using this technology. By analyzing and manipulating data on computers, they can increase the precision of marketing campaigns, personalize customer communications, and improve customer relationship management.
Businesses use e-commerce websites or create their e-commerce websites where they can sell the products and services to a wider audience. Many businesses now took to online media and operate around the clock. This allows customers from around the world to shop for their products and services.
Developers use computer applications to create new products and services.
**Managing Human resource: **
Internal HR processes and payroll systems are managed using software and online services. The computer converts the data into meaningful information needed by the manager to make decisions, plan and control human resource operations.
To conclude, the use of computers in business has brought creator and user under the same umbrella by speeding up the business processes, help in research, production, distribution, marketing, banking, team management, business automation, data storage, employee management, and are very helpful in increasing productivity at a lower cost. Furthermore, the Covid-19 crisis has proved to be the tipping point for technology adoption and digital disruption. It has speeded the adoption of digital technology by several years and many of these changes could be here for the long haul. During the pandemic, consumers have moved dramatically towards online websites and channels, and companies have responded in turn. The rapid shift towards interacting with customers through digital channels make the adoption of computers inevitable for any organization.